By Theo Moreni
Nestlé Romania announces a financial increase of 11% for January-September 2017. In terms of market share, Nestlé Romania occupies the first places in all categories where it is present. The highest weights in the turnover are represented by coffee, baby foods, breakfast cereals and culinary products.
Since the beginning of the year, the largest food and beverage company in the world has launched and re-launched in Romania over 20 products, having a balanced portfolio represented by baby food (Nestlé Nutrition), cereals and cereal bars (Fitness, Cini Minis, Chocapic, Cheerios etc.), culinary products (Maggi), beverages (Nescafé, Nesquik), confectionery (JOE, KitKat, Lion, Smarties, After Eight) and petcare (Purina).
Among the key achievements of Nestlé Romania we mention Nescafé Dolce Gusto division that has an increase of over 20% volume and value over last year. In 2017 Nestlé also launched JOE NOIR in the confectionery category, Nestlé Cheerios Oats Cranberry from cereals and NESCAFÉ 3in1 PICCOLINO, an innovative product for the 3in1 range: the first 3in1 short coffee. NESCAFÉ 3in1 PICCOLINO marks a premiere on the coffee market in Romania being the first 3in1 short coffee, developed locally.
Nespresso, the luxury division of the Nestlé Romania Group, will open a third point of sale in October, in Bucharest, in Afi Cotroceni. In addition to the product range for in-home consumption - espresso machines and coffee varieties that appeal to specialty coffee lovers – Nespresso Division operates in Romania also the Nespresso Business Solutions line, offering coffee solutions for companies and luxury HoReCa.
In 2016, Nestlé Romania had the fastest growing turnover since 2008, also the fastest growth rate in the EMENA region (Europe, the Middle East and North Africa). The increase was 13% from 2015, to almost 750 million lei. Nestlé has reached 770 million lei in 2016 (about 170 million euros) in turnover.
Leszek Wacirz, Nestlé Romania CEO: “We are very pleased to announce that this year we continued the trend of sustainable growth, targeting double digit. We know that food is not just a source of nutrition, but it also brings us together as families or friends, being an important part of the Romanian culture. We are here to stay and to make nutritious and high quality products by continuously enriching and improving our recipes to enhance the quality of life and contribute to a healthier future. Guided by our values and with nutrition at our core, we believe in the power of our products and we aim to maintain the growing trend, both by the end of the year and for 2018.”
Nestlé entered the market in Romania in 1995, currently with about 1,000 employees in Bucharest and Timisoara, where Nestlé factory is located.
Nestlé is one of the major players in the Romanian food market, most brands being leaders in category. Nestlé’s portfolio in Romania contains a wide range of products in various categories to meet consumer demand: Beverages (Nescafé, Nesquik), confectionery (JOE, Nesquik, Kit Kat, Lion, After Eight, Smarties) cooking products (Maggi), baby and young children food (Nestlé Nutrition), Nestlé Professional, division of solutions "out of home", bars and breakfast cereals (Nestlé Fitness, muesli, Nesquik, Chocapic etc.) and petcare (Purina). Nespresso, the worldwide reference names in luxury coffee packaged in capsules, is now officially in Romania as luxury division of the Nestlé Group from 2014. JOE wafers, Nesquik and NESCAFÉ 3in1 coffee specialties are produced in Romania, Timisoara. Starting with October 2016 Froneri is the joint venture between Nestlé and R&R ice cream.