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Romanian startup Froala was bought by the Americans from Idera

By Emea Riga
The Romanian Startup Froala, developer of tools for web and mobile application programmers, created in 2013 by Diana and Ştefan Neculai (28 years), was bought by the American company Idera, supplier of software solutions for the B2B industry, with annual business of about $ 120 million.
Froala, based in Bucharest, has been placed on the market with the WYSIWYG text editor, which provides developers with a simple interface for building applications and web pages.
The company today has Apple, IBM, Samsung, Amazon, Adobe, Panasonic, Orange, eBay, Intel, Discovery, Toyota, Reuters.
Last year, with only 3 employees, Froala achieved a turnover of 3.3 million lei and a net profit of 2.5 million lei, the highest figures since its inception. In comparison, in 2016, the profit was only 625,290 lei, for business of 2 million lei.
Idera, with more than 300 employees, was founded in 2000, based in Houston, Texas.
The US company has more than 50,000 customers and took over several brands last year, such as Sencha, Ranorex and AquaFold. The company previously operated under the name BBS Technologies and changed its name to Idera in January 2012.
Last year, the HGGC investment fund took over the Idera majority stake, valuing the company at about $ 1,125 billion. HGGC, based in Palo Alto, California, was co-founded by Steve Young, the former National Football League player in San Francisco 49ers.
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