By Edwig Ban
The sixth edition of the Microsoft Business Summit gathered in Bucharest 30 of the most prominent national and international voices in terms of technology trends, business models and innovation. In front of an audience of over 800 business representatives, speakers highlighted up-to-date themes for the digital challenges of the modern world. The event was attended by personalities such as former European Commissioner for Enlargement Günter Verheugen and business specialists such as Mark Everest (IS Development Manager, Renault Sport Racing).
The debates in the first part of the plenary session were opened by Violeta Luca, General Manager of Microsoft Romania.
Violeta Luca's speech was followed by a series of presentations that highlighted the implications that technological development has at the social, political and economic level. Günter Verheugen, the former European Commissioner for Enlargement, commented on the impact of digitization on the social climate, while highlighting the under-exploited areas that have a major role in Romania's economic development. These include the entrepreneurial sector: according to the former Commissioner, a flexible administration and access to financial and educational resources are needed to increase start-ups and Romanian SMEs.
Ed Vaizey, Britain's former Minister of Culture, Communications and Creative Industries, continued Verheugen's observations, identifying seven key pillars for a potential strategy for the development of Romanian entrepreneurship: legislative and digital infrastructure, planning, digital competences, cyber security, and involvement of political actors. Nicklas Bergman's expert, European Innovation Leader and technology consultant, completed the picture. Oscar Farinetti, the founder of Eataly, is the one who has transferred public attention from general to private through the history of his own entrepreneurial journey. Farinetti has shared with the public the success story of the family business developed in record time in a global chain of concept stores. Plenary sessions ended with Gunter Ollmann, CTO Security Cloud & AI, Microsoft, on cyber security.
Microsoft Business Summit 2018 continued with three parallel discussion sessions. Several hundred participants attended presentations and demonstrations on topical issues, such as resource efficiency through Internet of Things (IO), 5G, technology as an educational paradigm or computer capital. Representatives of partner companies such as Orange, Alef, Veeam, Dendrio, Veritas, Comparex, HPE or Asseco, companies for whom digital evolution is crucial to the smooth running of their organizations, contributed to completing the event by perceiving their own business and solutions to the digital future.